Changelog

With Dub Conversions, you can turn your short links into end-to-end attribution engines by tracking how your clicks convert to signups and sales.

Now with Customer Insights, you can get a deeper understanding of your tracked customers' demographics, purchasing behavior, and lifetime value (LTV).

Learn more about Customer Insights.

If you're using Better Auth for authentication, you can now easily track new user signups as lead events with Dub Conversions.

This gives you a better understanding of how your link clicks are converting to user acquisition.

Check out our guide to learn how to install the @dub/better-auth plugin and start tracking lead conversion events with Dub and Better Auth.

Dub Analytics now shows the corresponding region value for the "Top Cities" view.

This is helpful for distinguishing between cities with identical names, allowing you to get a more accurate picture of your analytics data.

E.g. Springfield, Ohio is now represented as a separate entity as Springfield, Massachusetts (not to be confused with the other Springfield cities in Oregon, Illinois, New Jersey etc.)

Each link on Dub now has a dedicated page that is a larger and more focused version of the Dub link builder.

This is helpful for teams to easily share permalinks to each of their short links internally for easy updating and analytics reporting.

We also added cross-linking from your Analytics and Events tabs to each of the corresponding link pages to speed up your link management workflows.

Your workspace display preferences are now persisted to the cloud instead of local browser storage.

This makes sure that the following display configurations are saved and accessible even on another browser or device:

• Link card type (e.g. "Card" vs "Row")
• Display properties (e.g. "Short link" vs "Title", "Destination URL" vs "Description")

Also, your selected link display properties (e.g. "Short link" vs "Title") are now applied to the Analytics tab as well.

Dub now supports deep linking to your mobile apps – on both iOS and Android.

This allows you to redirect users to a specific page within your mobile application – which can help increase conversion rates.

Learn more about how to set up deep links with your custom domains on Dub.

You can now select multiple links and manage them in bulk.

For example, you can add tags to multiple links at once, or move multiple links to a folder, or enable conversion tracking for all your marketing links in just a few clicks.

You can also use Shift+Click to select dozens of links at once. Learn more about bulk link actions and how you can use them to speed up your workflow on Dub.

We've added no-code support for tracking conversions with Stripe Payment Links.

This is helpful if you're sending users directly to your Stripe Payment Link for one-time purchases like courses, memberships, downloadable apps, etc. and want to track conversion events for them.

All you need to do is add a ?dub_client_reference_id=1 query param to your Stripe Payment Link when shortening it on Dub, and we'll handle the rest.

Learn more about tracking sale conversions with our Stripe Integration and Payment Links.

You can now get a breakdown of your analytics by your links' UTM parameters.

Let's say you have 5 links that include utm_source=linkedin in their destination URLs. You can now view combined statistics for all these links by filtering for that specific utm_source.

When paired with Dub Conversions, you can also measure how these clicks are converting to signups and sales.

Learn more about how to filter and visualize your analytics by UTM parameters.

You can now customize your Dub QR code logos on a per-domain basis. This lets you create more personalized QR codes for each of the brands/products that you manage on Dub.

Learn more about how to set a custom QR code logo for your custom domain.