Conversion tracking require a Business plan subscription or higher.
When it comes to conversion tracking, a lead event happens when a user performs an action that indicates interest in your product or service. This could be anything from:
  • Signing up for an account
  • Adding a product to cart
  • Joining a mailing list
A diagram showing how lead events are tracked in the conversion funnel
In this guide, we will be focusing on tracking new user sign-ups for a SaaS application that uses Better Auth for user authentication.

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Prerequisites

Before you get started, make sure you follow the Dub Conversions quickstart guide to get Dub Conversions set up for your links:
  1. Enable conversion tracking for your links
  2. Install the @dub/analytics client-side SDK
  3. Install the Dub server-side SDK

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Installation

1

Install the @dub/better-auth plugin

To get started, simply install the @dub/better-auth plugin via your preferred package manager:
npm install @dub/better-auth
2

Configure the plugin

Then, add the plugin to your better-auth config file:
auth.ts
import { dubAnalytics } from "@dub/better-auth";
import { betterAuth } from "better-auth";
import { Dub } from "dub";

const dub = new Dub();

export const auth = betterAuth({
  plugins: [
    dubAnalytics({
      dubClient: dub,
    }),
  ],
});

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View your conversions

Once you’ve completed the setup, all your tracked conversions will show up in Dub Analytics. We provide 3 different views to help you understand your conversions:
Time-series line chart
  • Funnel chart: A funnel chart view visualizing the conversion & dropoff rates across the different steps in the conversion funnel (clicks → leads → sales).
Funnel chart view showing the conversion & dropoff rates from clicks → leads → sales
  • Real-time events stream: A real-time events stream of every single conversion event that occurs across all your links in your workspace.
The Events Stream dashboard on Dub