WordPress

With @dub/analytics, you can track lead and sale conversions on your WordPress site, enabling you to measure the effectiveness of your marketing campaigns.

You can add the @dub/analytics script to your WordPress website same way you would add Google Analytics script or any other JavaScript code.

Follow these steps to add the script to your site:

On your WordPress dashboard, navigate to the Theme Editor section under the Appearance menu.
Open the Theme Header (header.php) file on the right column.
Paste the Dub analytics script in the header area.
Click on the Update File button to save the changes.

<script src="https://www.dubcdn.com/analytics/script.js" defer></script>

Concepts

You can pass the following props to the @dub/analytics script to customize its behavior:

data-api-host

url

default:

"https://api.dub.co"

The base URL for the Dub API. This is useful for setting up reverse proxies to avoid adblockers.

data-attribution-model

first-click | last-click

default:

"last-click"

The attribution model to use for the analytics event. The following attribution models are available:

first-click: The first click model gives all the credit to the first touchpoint in the customer journey.
last-click: The last click model gives all the credit to the last touchpoint in the customer journey.

Custom properties to pass to the cookie. Refer to MDN’s Set-Cookie documentation for all available options.

domain

string

Specifies the value for the Domain Set-Cookie attribute. This is useful for cross-domain tracking. Example: .example.com

expires

integer

default:

"90"

Specifies the Date object to be the value for the Expires Set-Cookie attribute. Example: new Date('2024-12-31')

expiresInDays

integer

default:

"90"

Specifies the number (in days) to be the value for the Expires Set-Cookie attribute.

For example, to set the cookie window to 60 days (instead of the default 90 days), you can add the following to your script:

<script
  src="https://www.dubcdn.com/analytics/script.js"
  defer
  data-cookie-options='{"expiresInDays": 60}'
/>

path

string

default:

"/"

Specifies the value for the Path Set-Cookie attribute. By default, the path is considered the “default path”. Example: /

data-short-domain

string

The short domain you’re using on Dub for your short links. For security purposes, this must be a subdomain of your website’s domain. E.g. if your website domain is example.com, your short domain should be something like go.example.com.

data-query-param

string

default:

"via"

The query parameter to listen to for client-side click-tracking (e.g. ?via=abc123).

SDKs

Quickstarts

Client-side SDKs

CLI

Concepts

SDKs

Quickstarts

Client-side SDKs

CLI

​Concepts

Concepts