WordPress

With @dub/analytics, you can track lead and sale conversions on your WordPress site, enabling you to measure the effectiveness of your marketing campaigns.

You can add the @dub/analytics script to your WordPress website same way you would add Google Analytics script or any other JavaScript code.

Follow these steps to add the script to your site:

On your WordPress dashboard, navigate to the Theme Editor section under the Appearance menu.
Open the Theme Header (header.php) file on the right column.
Paste the Dub analytics script in the header area.
Click on the Update File button to save the changes.

<script src="https://www.dubcdn.com/analytics/script.js" defer></script>

If you’re using Dub Partners for affiliate management, you will also need to set up the data-domains property to enable client-side click-tracking.

<script
  src="https://www.dubcdn.com/analytics/script.js"
  defer
  data-domains="{'refer':'yourcompany.link'}"
/>

Read the client-side click-tracking guide for more information.

You can verify the installation with the following tests:

Open the browser console and type in _dubAnalytics – if the script is installed correctly, you should see the _dubAnalytics object in the console.
Add the ?dub_id=test query parameter to your website URL and make sure that the dub_id cookie is being set in your browser.

If both of these checks pass, the script is installed correctly. Otherwise, please make sure:

The analytics script was added to the <head> section of the page
If you’re using a content delivery network (CDN), make sure to purge any cached content

Concepts

You can pass the following props to the @dub/analytics script to customize its behavior:

data-api-host

url

default:"https://api.dub.co"

The base URL for the Dub API. This is useful for setting up reverse proxies to avoid adblockers.

data-attribution-model

first-click | last-click

default:"last-click"

The attribution model to use for the analytics event. The following attribution models are available:

first-click: The first click model gives all the credit to the first touchpoint in the customer journey.
last-click: The last click model gives all the credit to the last touchpoint in the customer journey.

Custom properties to pass to the cookie. Refer to MDN’s Set-Cookie documentation for all available options.

domain

string

Specifies the value for the Domain Set-Cookie attribute. This is useful for cross-domain tracking. Example: .example.com

expires

integer

default:"90"

Specifies the Date object to be the value for the Expires Set-Cookie attribute. Example: new Date('2024-12-31')

expiresInDays

integer

default:"90"

Specifies the number (in days) to be the value for the Expires Set-Cookie attribute.

For example, to set the cookie window to 60 days (instead of the default 90 days), you can add the following to your script:

<script
  src="https://www.dubcdn.com/analytics/script.js"
  defer
  data-cookie-options='{"expiresInDays": 60}'
/>

path

string

default:"/"

Specifies the value for the Path Set-Cookie attribute. By default, the path is considered the “default path”. Example: /

data-domains

JSON-stringified object

Configure the domains that Dub will track. The following properties are available:

data-query-param

string

default:"via"

The query parameter to listen to for client-side click-tracking (e.g. ?via=abc123).

Overview

SDKs

APIs

Concepts

Overview

SDKs

APIs

​Concepts

Concepts