Changelog

In addition to our built-in reward conditions, you can now customize partner rewards based on any arbitrary metadata you attach to your tracking events.

Some examples include:

• Billing cycle reward tiers (e.g. higher rewards for annual plans vs. monthly plans)
• Custom sale types (e.g. different reward percentages for trade vs deposit events)
• Company size tiers (e.g. higher pay-per-lead rewards for leads from larger companies)

The metadata prop is supported via our /track/lead and /track/sale API endpoints. If you're using our Stripe integration, the sale metadata is automatically pulled from:

• Stripe checkout.session metadata for one-time/subscription checkouts
• Stripe invoice metadata for recurring invoice payments

Learn more about how to customize your partner rewards based on arbitrary metadata.

You now get 12x usage upfront with any yearly plan on Dub – on top of a 10% annual discount.

E.g. with a Business yearly plan, instead of 250K tracked events/month, you now get 3M tracked events/year.

This is helpful for cases where your usage fluctuates, and you have months where your links get a lot of traffic, while other months are slower and you don't track as many events.

link.clicked webhooks on Dub are no longer restricted to just being at the link level.

Instead, you can choose between:

1. All links – Trigger webhooks for all links in your workspace
2. Include specific folders – Trigger webhooks for all links from selected folders
3. Include specific links – Trigger webhooks for the links you explicitly select

With options 1 & 2, you also won't need to pass along the webhookIds prop when creating links via the API as well.

Learn more about link.clicked webhooks on Dub.

You can now connect your Dub Messaging Center with your Intercom/Fin inbox to keep partner conversations synced across both platforms.

Messages from partners in Dub will appear in Intercom, and replies from your support team in Intercom will be sent back to Dub – all in real-time. This lets you loop in your support team to help with any partner-related questions on Dub.

Install our Intercom integration today and streamline your partner communication.

You can now attach images and PDF files to your messages on Dub.

This is helpful for providing additional context when communicating with your partners – and vice versa.

Learn more about our messaging feature here.

You can now create staggered reward durations for your partners based on their referred customers:

• Subscription duration (e.g. 25% for the first 12 months, 10% for the rest of the customer’s lifetime)
• Subscription start date (e.g. 25% if subscribed before Jan 1, 2026, else 10%)
• Signup date (e.g. 25% if signed up before Jan 1, 2026, else 10%)

Learn more about creating staggered reward durations.

You can now set rules to move partners to a specific group when they reach certain performance milestones.

This is useful for promoting partners to higher reward tiers based on their performance (total leads, conversions, revenue, or commissions).

For transparency and auditability, we also keep a history of all group moves for each partner.

Learn more about group move rules.

You can now invite multiple partners at once to join your program. On top of that, you can also customize the invitation email that they receive.

Aside from that, we've also added a few other improvements to Dub Partners:

• Bounties, Commissions, and Payouts APIs
• New "Paid and "Canceled" columns for customer tables
• Group reward update logs for transparency/auditability

You can now use advanced analytics filters to build powerful reports on Dub:

• Multi filtering ("IS ONE OF")
• Negative filtering ("IS NOT")
• Filter across partners, groups, links, folders, tags, country, device, etc.

This is now available for both Dub Partners & Dub Links. Check out a live example here to see it in action.

Bonus: This is also supported on the API level as well.

Our Stripe integration now supports tracking free trials as lead events on Dub. This is useful for tracking trial activations as part of your attribution flow.

Optionally, you can also configure the integration to track the provisioned quantity in the subscription as separate lead events.

Learn more about how to track free trials with our Stripe integration.