Changelog

You can now create staggered reward durations for your partners based on their referred customers:

• Subscription duration (e.g. 25% for the first 12 months, 10% for the rest of the customer’s lifetime)
• Subscription start date (e.g. 25% if subscribed before Jan 1, 2026, else 10%)
• Signup date (e.g. 25% if signed up before Jan 1, 2026, else 10%)

Learn more about creating staggered reward durations.

You can now set rules to move partners to a specific group when they reach certain performance milestones.

This is useful for promoting partners to higher reward tiers based on their performance (total leads, conversions, revenue, or commissions).

For transparency and auditability, we also keep a history of all group moves for each partner.

Learn more about group move rules.

You can now invite multiple partners at once to join your program. On top of that, you can also customize the invitation email that they receive.

Aside from that, we've also added a few other improvements to Dub Partners:

• Bounties, Commissions, and Payouts APIs
• New "Paid and "Canceled" columns for customer tables
• Group reward update logs for transparency/auditability

You can now use advanced analytics filters to build powerful reports on Dub:

• Multi filtering ("IS ONE OF")
• Negative filtering ("IS NOT")
• Filter across partners, groups, links, folders, tags, country, device, etc.

This is now available for both Dub Partners & Dub Links. Check out a live example here to see it in action.

Bonus: This is also supported on the API level as well.

Our Stripe integration now supports tracking free trials as lead events on Dub. This is useful for tracking trial activations as part of your attribution flow.

Optionally, you can also configure the integration to track the provisioned quantity in the subscription as separate lead events.

Learn more about how to track free trials with our Stripe integration.

We've just added 2 new workspace roles to Dub for improved security and better collaboration with your team:

• Viewer Role: For teammates who need visibility into links, analytics, and partners without being able to make any changes.
• Billing Role: For finance teammates who are responsible for partner payouts and managing billing information.

As an added bonus, we also revamped our workspace invitation flow to be more intuitive and informative to new users.

Learn more about how roles and permissions work on Dub.

We've added several new metrics to help you measure partner performance on Dub (all of which are sortable as well):

• Earnings Per Click (EPC)
• Average Lifetime Value (LTV)
• Conversion rates (click → lead, click → conversion, lead → conversion)
• Return On Ad Spend (ROAS)

On top of that, we've also added a way to filter and visualize your program analytics by partner group (a long-awaited feature request).

You can now see aggregated click and conversion analytics for your folders, link tags, and domains on Dub.

This gives you a clearer view of what’s performing best across your various campaigns, tagged links, and custom domains.

Learn more about how to use Dub Analytics to better understand your campaign performance.

You can now create discount codes for your partners on Dub.

This is useful for podcasters, streamers, and short-form content creators to easily promote your product – without needing to use a referral link.

Learn more about creating partner discount codes on Dub.

Each partner in your Dub partner program now has a dedicated page with built-in comments support.

You can use this page to:

• manage partner links
• view partner performance / rewards
• discuss partnership details with your team

Learn more about how to manage your program partners on Dub.