Changelog

You can now send conversion events from your Google Tag Manager (GTM) server-side container to Dub.

This is helpful for tracking lead (e.g. new user signups) and sale (e.g. plan upgrades) conversion events without needing to install our Dub SDKs.

Check out our guide to learn how to track conversion events with GTM and Dub.

You can now filter for new vs recurring sales in Dub Analytics.

This lets you measure the true click → lead → new sale conversion rates for a given time period (no more skewed data from recurring sale events).

To do this, simply toggle the "Sale type" filter to "New", or ask Dub AI something like "filter for new sales only last 30 days" and watch the magic happen.

Last October, we launched a new sidebar navigation to make our dashboard more powerful and support our growing product offerings.

Today, we're taking that to the next level with several key improvements:

• Folders, tags, and UTM templates are now first-class citizens in the sidebar
• New sidebar section for our upcoming Dub Partners product
• Persistent workspace switcher for toggling between workspaces

We hope you enjoy this new sidebar – let us know if you have any feedback!

You can now track Cal.com booking events with Dub Conversions.

This is useful for B2B SaaS or service agencies that want to track how their marketing campaigns/affiliate partner links are converting to meeting bookings.

Integrate Cal.com with Dub today and start getting visibility into your booking conversions.

With Dub Conversions, you can turn your short links into end-to-end attribution engines by tracking how your clicks convert to signups and sales.

Now with Customer Insights, you can get a deeper understanding of your tracked customers' demographics, purchasing behavior, and lifetime value (LTV).

Learn more about Customer Insights.

If you're using Better Auth for authentication, you can now easily track new user signups as lead events with Dub Conversions.

This gives you a better understanding of how your link clicks are converting to user acquisition.

Check out our guide to learn how to install the @dub/better-auth plugin and start tracking lead conversion events with Dub and Better Auth.

Dub Analytics now shows the corresponding region value for the "Top Cities" view.

This is helpful for distinguishing between cities with identical names, allowing you to get a more accurate picture of your analytics data.

E.g. Springfield, Ohio is now represented as a separate entity as Springfield, Massachusetts (not to be confused with the other Springfield cities in Oregon, Illinois, New Jersey etc.)

Each link on Dub now has a dedicated page that is a larger and more focused version of the Dub link builder.

This is helpful for teams to easily share permalinks to each of their short links internally for easy updating and analytics reporting.

We also added cross-linking from your Analytics and Events tabs to each of the corresponding link pages to speed up your link management workflows.

Your workspace display preferences are now persisted to the cloud instead of local browser storage.

This makes sure that the following display configurations are saved and accessible even on another browser or device:

• Link card type (e.g. "Card" vs "Row")
• Display properties (e.g. "Short link" vs "Title", "Destination URL" vs "Description")

Also, your selected link display properties (e.g. "Short link" vs "Title") are now applied to the Analytics tab as well.

Dub now supports deep linking to your mobile apps – on both iOS and Android.

This allows you to redirect users to a specific page within your mobile application – which can help increase conversion rates.

Learn more about how to set up deep links with your custom domains on Dub.