Dub Partners Waitlist
Sign up today to get early access
On Dub Partners, you can offer different incentives for your partners to incentivize them to create high quality content to spread the word about your product:
| Reward type | Description |
|---|---|
| Click-based (pay-per-click) | Rewarding partners for driving clicks to your product – similar to how Google Ads' pay-per-click works. |
| Lead-based (pay-per-lead) | A more effective alternative to pay-per-click, where you reward partners for leads generated (e.g. demo requests, free trial signups, etc.) |
| Sale-based (pay-per-sale) | This is the most common reward type, where you reward partners for driving sales to your product either via a rev-share or fixed-price commission. |
Program-wide reward
During the program onboarding flow, you'll be asked to create a program-wide reward that will be automatically applied to all new partners who join your program.
This reward will be a sale-based reward by default, but you can customize the reward terms accordingly:
Reward behavior
- One-off: Partners only receive reward for the first sale
- Recurring: Partners receive rewards for each subscription payment – for a limited time (e.g. 12 months) or for the customer's lifetime
Reward model
- Percentage: Partners receive a percentage of sales (AKA rev-share), e.g. 30%.
- Flat: Partners receive a flat fee for each sale, e.g. $50.
Additional rewards
With Dub Partners, you can also create additional rewards for specific groups of affiliates.
This is useful for:
- Negotiating higher reward rates with larger influencers/content creators (e.g. 40% of each sale instead of the usual 30%)
- Creating multiple reward "tiers" that partners can graduate into when surpassing certain revenue thresholds. For example:
- $5K or more per month → 30% of sales
- $10K or more per month → 40% of sales
- $20K or more per month → 50% of sales
You can also create lead-based and click-based rewards to further incentivize partners to create high quality content that drive traffic to your brand.
How to create a reward
To create a new reward, go to your program's Configuration tab and click on Create reward.
Select the reward type you want to create. This will open up the reward creation flow, which you can select if you want the reward to be applied to all partners in your program, or just a select few:
For sale rewards, you can also configure the Reward behavior and Reward model as discussed above:
Once you've selected the correct reward configuration, go ahead and click Create reward and the reward should be created!