This feature is only available for Business plans and above.
On Dub Partners, you can offer different incentives for your partners to incentivize them to create high-quality content to spread the word about your product:
| Reward type | Description |
|---|---|
| Click-based (pay-per-click) | Rewarding partners for driving clicks to your product – similar to how Google Ads' pay-per-click works. |
| Lead-based (pay-per-lead) | A more effective alternative to pay-per-click, where you reward partners for leads generated (e.g. demo requests, free trial signups, etc.) |
| Sale-based (pay-per-sale) | This is the most common reward type, where you reward partners for driving sales to your product either via a rev-share or fixed-price commission. |
During the program onboarding flow, you'll be asked to create a default group reward that will be automatically applied to all new partners who join your program.
This initial reward will be either a lead or a sale-based reward by default, but you can customize the reward terms accordingly.
Default group rewards
After initial onboarding, you can create additional rewards for clicks, leads, or sales, depending on how you initially set up the group. These rewards will be made available to all partners who join your program.
Creating a reward
Our reward builder lets you create simple and complex rewards quickly and easily. When the reward builder initially opens, you'll see the basics required to create a reward. Clicking on the different Blue and Orange input prompts allow you to change the structure of the reward.
Configuring reward types
Depending on the type of reward you're creating, you can choose between a flat fee or a percentage-based commission:
| Reward Type | Model | Description | Example |
|---|---|---|---|
| Click | Flat | Partners receive a fixed fee for each click generated | $2 per click |
| Lead | Flat | Partners receive a fixed fee for each qualified lead | $50 per lead |
| Sale | Percentage | Partners receive a percentage of sales (revenue share) | 30% of sale value |
| Sale | Flat | Partners receive a fixed fee for each completed sale | $50 per sale |
For sale rewards, you can further customize the recurring nature of the commission:
- One time
- For a set period (anywhere between 3 months to 3 years)
- For the customer's lifetime
Adding reward conditions
On Dub, you can also set specific requirements for reward completion and can even reward a different type (flat rate or percentage), amount, and duration when they are met. They are available for sale and lead rewards only, and allow you to set conditions like the following:
- Higher rewards for sales and leads from a specific country
- Higher rewards for sales of specific products
- Higher rewards for partners with more than 100 conversions
Click Add condition to set these parameters.
Each condition can be based on either Customer, Sale, or Partner, allowing you to mix and match reward conditions to suit your program best.
Conditions let you use AND or OR statements to control how they work. Each condition is tied only to its own reward and doesn't affect others. As shown in the example below, your conditions can be as simple or as complex as you need.
Customizing reward conditions is only available on the Advanced plan and above.
Reward examples
Here are a few reward examples with their conditions to give you some starting ideas.
When your partners have conversions from specific countries, reward them with a higher percentage.
Condition #1
If Customer Country is one of Canada, United States, Mexico
Tailor your reward amount by product. In this example, we're rewarding more when the sale is for the Gold Plan.
Condition #1
If Sale Product ID is Your product ID
Show as Gold Plan (what the partner sees)
Where Your product ID is listed, you'll enter your product ID. The screenshot uses an example product ID.
For creating tiered rewards based on performance. In this example, our base reward is the smallest, and each condition is larger, starting at 50% and growing to 60% based on how many conversions the partner has.
Condition #1
If Partner Total conversions is greater than or equal to 100
Condition #2
If Partner Total conversions is greater than or equal to 200
Updating a partner group's reward configuration
You can update a partner group's reward configuration at any time. When this happens, historical commissions won't be updated.
However, the reward configuration for a partner-customer pair will be updated. E.g., if a partner used to be on a one-time reward and was switched to recurring rewards, all subsequent subscription renewals from their previous referrals will be eligible for commission again.
To avoid this, instead of editing a given partner group's reward configuration directly, create separate partner groups for one-time vs recurring rewards. This way, when you move partners from one group to the other, the reward configuration for the partner's previous referrals will be preserved.