Dub Partners Overview

In today’s day and age, especially with the rise of AI, the best ideas and products are no longer sufficient to rise above the competition and become a category leader. What works is having a powerful distribution network that can produce consistent, repeatable, and profitable results – ideally on autopilot. A good example of this is a product-led partner program – think Dropbox’s famous “Refer a friend” program, or Framer’s beloved partner program that generates close to $1M in payouts every month. This is where Dub Partners comes in. With Dub Partners, you can recruit, manage, and pay out your partners – whether they’re affiliates, publishers, influencers, UGC creators, user referrals, or more.

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Dub Partners platform tour

Here’s a quick 9-min video that walks you through the key features of Dub Partners and how you can use it to scale your partner revenue:

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Dub Partners features

Here are some of Dub Partners’ key features:

1. Real-time analytics + reliable attribution
2. Powerful reward structures (CPA/rev-share, CPL, CPC) with flexible conditions
3. Social metrics bounties for influencer / UGC campaigns
4. 1-click global payouts + tax compliance
5. Fraud detection (paid ads, self-referrals, etc.)
6. Dual-sided incentives (via referral links / discount codes)
7. Generate branded landing pages / application forms with AI
8. Embed a referral dashboard directly within your app

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Real-time, reliable attribution

Built on top of Dub’s enterprise-grade attribution infrastructure, Dub Partners gives both you and your partners real-time visibility into the performance of your partner program, with the ability to:

• View partner group-level analytics (conversion rates, revenue, etc.)
• Measure individual partner performance (EPC, LTV, ROAS)
• Create custom reports with advanced analytics filtering

On top of that, Dub’s best-in-class Stripe integration (which you can install in just a few clicks) automatically tracks:

• sale (both one-time and recurring)
• free trial lead events
• refund events

…and reconciles them with your partner commissions – no manual calculations required.

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Flexible reward structures

With Dub Partners, you can create flexible reward structures to drive partner engagement and revenue: On top of that, you can also set geo-specific, product-specific, or subscription-specific reward conditions:

• Geo-specific rewards (e.g. higher rewards for sales and leads from a specific country)
• Product-specific rewards (e.g. higher rewards for sales of specific products)
• Partner performance tiers (e.g. higher rewards for partners with more than 100 conversions)
• Staggered reward durations (e.g. higher rewards for the first 12 months, then a lower reward for the rest of the customer’s lifetime)
• Sale amount modifiers (e.g. higher rewards for sales over a specific amount)

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Social metrics bounties

One of Dub’s unique features is the ability to reward partners for creating viral social content about your product via a CPM model. Some examples include:

• Pay $1,000 if your X/Twitter post gets 1M views
• Pay $500 per 10K views on YouTube, up to 100K views

Aside from that, you can also reward partners a flat rate via submission bounties, as well as based on their performance on Dub via performance bounties.

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Global payouts + tax compliance

Dub Partners supports 1-click payouts to your partners worldwide. If you’re running a partner program with hundreds of partners, instead of manually sending payouts to each partner, you can use Dub to pay your partners in one click. We also provide invoices for each payout, so you can easily track your spend and reconcile your payments. For US-based partners, Dub automatically handles tax compliance by collecting W-9 forms and sending out 1099-NEC forms to individuals or entities that received $600 or more in payments for a given fiscal year. Here’s the list of supported payout countries on Dub:

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Fraud detection

As your program grows, it’s critical to safeguard your revenue by detecting and preventing fraudulent activity. Dub Partners comes with several fraud detection mechanisms to help you catch and take action on any suspicious activity:

• Paid traffic detection
• Self-referrals / matching customer email
• Duplicate partner accounts / payout methods
• Cross-program ban

Learn more about how fraud detection works on Dub Partners.

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Dual-sided incentives

With Dub Partners, you can create dual-sided incentives for your partners to give special discounts to their users – whether they’re signing up via a referral link or a discount code. Some examples include:

• 25% discount for the first 12 months
• 30% lifetime discount
• $50 one-off discount

This can drive powerful word-of-mouth growth as partners are more likely to share their link if it gives their audience additional discounts, and their users are more likely to click on their links if they’re getting a special deal. Learn more about how to create dual-sided incentives for your partner program.

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Landing page + application forms

You can also use our intelligent AI landing page generator to create a compelling, branded landing page for your program to drive partner signups. You can also create customized application forms for your partners to collect the information you need to review their applications.

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Embedded referral dashboard

One of the unique features of Dub Partners is the ability to create an embedded referral dashboard directly inside your application. This allows you to seamlessly onboard your users to your referral program, without them needing to leave your app and sign up on a third-party platform. Read the guide on how to set this up, or check out this open-source example app that shows the embedded referral dashboard in action:

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Get started

With Dub Partners, you can build a powerful, scalable word-of-mouth flywheel by incentivizing both your users and external partners to help you grow. To get started with Dub Partners, follow our program quickstart and conversion tracking guides.

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