This feature is only available for Business plans and above.
Partner groups help you organize your program so it runs more efficiently. You can segment partners by rewards, discounts, performance, location, and more, making it easier to tailor incentives and track results.
What types of partner groups can I create?
Here are some examples of partner groups you can create on Dub:
By persona
- Agencies – Marketing or creative agencies promoting your product for their clients.
- Content creators – Bloggers, podcasters, or YouTubers producing relevant content.
- Media publishers – Websites, magazines, or networks with aligned audiences.
By vertical
- Students – University clubs, campus ambassadors, or student-led initiatives.
- Finance – Partners in banking, fintech, or investment sectors.
- Tech – Developers, SaaS providers, or technology-focused communities.
By performance tier
- Rising stars – New partners showing strong growth potential.
- Top performers – Consistently exceeding sales or referral targets.
- Elite partners – Highest earners driving significant revenue and strategic wins.
Where can I view my partner groups?
In your Partner Program menu, click Groups in the Partners section to view your partner groups
What is the default partner group?
Your program will always have a group labelled Default Group and it can be renamed at any time.
You cannot delete your default partner group. This group will also be the group that your partners will be reassigned to whenever you delete another partner group.
Creating a group
To create a group, click Create group in the top right corner or press C on your keyboard.
| Field | Description |
|---|---|
| Group name | Add a name to your group to help easily identify it later. This name is for internal use only and is never visible to your partners. |
| Group color | Set the color of the group with our simple color picker. |
| Group slug | Each partner group uses a unique application landing page, which you can use to share with partners you want to automatically add to that group when they apply. This name is for internal and external use, so anyone you share the application link with can see the slug name provided. |
| Group ID | This non-editable item is used for embedding the Dub white-labeled referral dashboard within your app. Learn more. |
Creating rewards
Every partner group can have one of each of the following:
| Reward type | Description |
|---|---|
| Click-based (pay-per-click) | Rewarding partners for driving clicks to your product – similar to how Google Ads' pay-per-click works. |
| Lead-based (pay-per-lead) | A more effective alternative to pay-per-click, where you reward partners for leads generated (e.g. demo requests, free trial signups, etc.) |
| Sale-based (pay-per-sale) | This is the most common reward type, where you reward partners for driving sales to your product either via a rev-share or fixed-price commission. |
To create a reward, click Create on any of the reward types. Learn more about creating rewards here.
If you want to duplicate your default group rewards on other groups, click Duplicate default group to copy over the parameters to save time.
Creating discounts
You can also create dual-sided incentives for your affiliate/referral programs, which give special discounts to customers who sign up via a referral link. Some examples include:
- 25% discount for the first 12 months
- 30% lifetime discount
- $50 one-off discount
This can drive powerful word-of-mouth growth as partners are more likely to share their link if it gives their audience/user base additional discounts, and on the other hand, their users are more likely to click on their links as well if they're getting a special deal.
You can create only one discount per group. To create a discount, click Create on the discount block.
Learn more about creating discounts here.
Adding partners to a group
There are many ways to add partners to a group, depending on whether they're already enrolled or haven't joined your program yet.
Inviting partners to apply
After your group is created, when you share the unique application URL, all new applicants who applied through that page will be assigned to that group.
Approving applications
When reviewing new applications, you'll be asked to confirm their assigned group, and you can also change their assigned group if you need to.
Adding multiple partners to a group
When viewing all your partners, you can use the multi-select function to move one or many partners at a time to any group.
Simply click the checkbox beside their name and click Add to group to move them to your desired partner group.
How many partner groups can I create?
All Dub Partners customers can create partner groups, with the number allowed based on your plan.
| Plan | Partner groups |
|---|---|
| Business | Up to 3 groups (including Default group) |
| Advanced | Up to 10 groups (including Default group) |
| Enterprise | Unlimited groups |