Configuring referral links for your program

Learn how configure your referral links to match your brand and marketing needs.

Marcus Farrell

Written by Marcus Farrell

This feature is only available for Business plans and above.

When viewing your Partner Program navigation, click on the Link Settings page under the Configuration group.

Default referral link settings

This section lets you set up how your referral links will work by choosing a custom domain and a destination URL. These are first set during program creation but can be edited at any time. Every partner's unique link will follow this structure.

Default referral link settings

Custom domain

This is the branded domain that appears in your referral links (eg: getacme.link/jessica). It must be a verified domain that you own, used exclusively for Dub short links. Learn more about connecting a domain.

Destination URL

This is where users will land after clicking a referral link. It's typically your homepage or a dedicated landing page for your program.

Dub offers three referral link formats, depending on how you plan to share the links, your branding preference, and how much control you want over the URL's appearance.

All formats serve the same purpose: to accurately attribute the referral to the partner.

Partner link types

You can use any of the referral link types interchangeably – the option above is to determine which format is shown in the partner dashboard.

Format: getacme.link/{partnerName}

A clean, branded short link that’s easy to remember and perfect for sharing in social posts, bios, or messages.

We recommend using short links for several reasons:

  1. Some web browsers block client-side click tracking, which breaks attribution – with getacme.link/john the click will be tracked server-side too, which improves attribution accuracy
  2. Some web browsers drop query params, which breaks attribution as well
  3. It's cleaner ✨

Query Parameter

Format: acme.com?via={partnerName}

Appends the partner name as a query string on your destination URL. Ideal for users who are migrating from Rewardful and want to maintain backwards compatibility for existing partner links.

Dynamic Path (coming soon)

Format: acme.com/refer/{partnerName}

A fully-whitelabeled approach for teams that have dynamic landing pages set up for their partners (e.g. tesla.com/referral/peeroke520149).

As new partners join and links are created, they're automatically grouped in a folder called Partner Links. Learn more about folders.

You can view these links by clicking View partner links in the top right of the Link Settings page.

View partner links button

You can also view these from your workspace Links page. Just use the folder dropdown and select Partner Links.

Links dropdown

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