You can use the UTM builder on Dub.co to populate UTM parameters for your links.
- Referral (
ref
): The website that is sending traffic to your link. - UTM Source (
utm_source
): The source of your traffic (e.g. Facebook, Twitter, etc.). - UTM Medium (
utm_medium
): The medium of your traffic (e.g. social, email, etc.). - UTM Campaign (
utm_campaign
): The name of your campaign (e.g. summer2023) - UTM Term (
utm_term
): The term of your campaign (e.g. running+shoes) - UTM Content (
utm_content
): The content of your campaign (e.g. logo+link)