One of the most important parts of marketing is accurate attribution – understanding how your marketing efforts and spend are converting to customer acquisition and revenue.
With Dub Conversions, you can turn your short links into end-to-end attribution engines by tracking how your clicks convert to signups and sales.
As part of lead tracking, Dub creates customer objects to visualize how your users interact with your links and how much they spend on your product.
Now with Customer Insights, you can get a deeper understanding of your customers' demographics, purchasing behavior, and lifetime value (LTV).
Customers Overview
Your Dub workspace now has a new Customers tab that shows you a list of all your customers and which short link they came from.
In this table, you can also filter by country or a specific link, or search for a specific customer by their name, email, or external ID.
Best part? You can sort by lifetime value, which gives you a view of your top customers by spend.
Individual Customer Pages
For a given customer, you can also open up their individual customer page to see a view of their recent sales and historical activity.
This is useful for understanding which of your links a given customer interacted with before signing up for your app, allowing you to optimize your campaigns accordingly.
On the left sidebar, you can also see all the individual details for a given customer – from their geolocation, device type, and browser info, to their LTV and which UTM campaigns they originated from.
If you have any questions/suggestions on how we can improve this feature to make it more actionable for you, please don't hesitate to let us know!