2024 Year in Review

Today marks the end of 2024. It's been a year of massive growth and constant shipping for our entire team.

Here's a look back at some of the top features we shipped this year:

1. Dub Analytics 2.0
2. Real-time Events Stream
3. Free .LINK Domains
4. Dub Integrations
5. Dub API General Availability
6. New Link Builder
7. New Dashboard Design
8. SOC 2 Type II Compliance
9. UTM Templates
10. CSV Import

1. Dub Analytics 2.0

This year, we gave our Analytics product a major facelift by introducing the following improvements:

• New Filter UX
• "Ask AI" feature
• Date Range Picker

Throughout this year, we've also been constantly improving our Analytics product:

• Creating public analytics dashboards
• Filtering by continent
• Filtering by regions
• Filtering by QR code scan vs link click

2. Real-time Events Stream

We also launched Real-time Events Stream – a detailed, real-time stream of events across your entire Dub workspace.

The real-time events stream lives in your workspace's Events tab and is available to all Business plan users on Dub.

3. Free .LINK Domains

In September, we also partnered with Nova Registry to offer a 1-year free .link domain to all paying Dub customers.

This domain is a great way for you to get started with custom domains and create short links that match your brand. .link domains are also more trustworthy and can lead to 30% higher click-through rates than generic short links.

4. Dub Integrations

This year, we also launched Dub Integrations, a new way to extend Dub's functionality with apps like Zapier, Raycast, Make.com, and more.

Dub also supports OAuth 2.0 authentication for building your own integrations. To help you get started, we've built a simple example integration that you can use as a reference.

5. Dub API General Availability

This year, we also launched our Dub API to general availability. Since the beginning of 2024, companies like Twilio, Perplexity, Whop, and Raycast have been using our API to create short links programmatically.

Dub's link infrastructure is incredible reliable – we've been using them in production at Whop for over a year to create thousands of links per month, with sub-150ms latency per request.

Jack Sharkey

CTO

Dub's link infrastructure & analytics has helped us gain valuable insights into the link-sharing use case of Ray.so. And all of it with just a few lines of code.

Thomas Paul Mann

CEO & Co-Founder

Previous slideNext slide

As part of the launch, we also introduced native SDKs in 5 different languages:

6. New Link Builder

In October, we launched a new version of our link builder - rebuilt from the ground up – to help you manage your links better.

Some of the improvements include:

• Enhanced domain and tag selectors
• QR codes as a first-class citizen
• Custom link previews (with AI)
• Persisted link drafts
• Keyboard shortcuts

7. New Dashboard Design

This year, we also gave our dashboard a major facelift.

Not only did we redesign our links dashboard, we also moved to a sidebar navigation layout to make our dashboard more powerful and support our growing product offering in the future.

8. SOC 2 Type II Compliance

We're also excited to share that Dub is now SOC 2 Type II compliant.

This is a major milestone for us as it demonstrates our commitment to maintaining the highest standards of security, privacy, and reliability for our customers.

9. UTM Templates

We also launched UTM Templates to help you streamline UTM campaign management across your team.

UTM templates can be easily accessed via the link builder by your entire team, which makes it easier to create and manage UTM campaigns. Learn more about how to create UTM templates.

10. CSV Import

Last but not least, we also launched a CSV Import feature to help you easily import links from a CSV file.

This is useful for customers who are migrating from another link management platform that we don't have native migration tooling for.

Massive growth on all fronts

Thanks to your support, we had a record year in 2024 on all our key metrics:

• 126M clicks tracked (+900%)
• 700K links created (+400%)
• 56K new users (+360%)
• 5.5K custom domains (+500%)

We also grew to a global team of 4 and are excited to see what we can build together in 2025.

Happy New Year! 🎉