Your Firebase Links Will Shut Down in August 2025 – Dub Is the Modern Alternative

All Firebase Dynamic Links (FDL) will stop working after August 25th, 2025. If you’re not prepared for an alternate solution, this could affect your core engagement and growth.

Here’s what’s at risk:

• Every FDL link you’ve ever shared — in emails, SMS campaigns, paid ads, referral programs — will become a dead link.
• In-app navigation breaks — links pointing to specific screens, features, or content inside your app will be gone.
• Conversion flows collapse — new installs won’t land where they’re supposed to. Your onboarding? Broken. Your referral loop? Cut off.
• Growth stalls — without deep links, personalized invites and user-to-user sharing will vanish.
• Attribution and analytics disappear — no tracking, no source data, no idea what’s working.

Google isn’t offering a direct replacement — and time is running out.

Meet Dub — the modern, powerful alternative to Firebase Dynamic Links.

If you’re looking for a replacement that doesn’t just patch the hole, but actually levels up your entire link infrastructure, meet Dub.

Dub is a modern, open-source platform built for:

• Short links
• Cross-platform deep linking
• Deferred deep linking
• Click analytics & attribution
• Developer-first automation

It does everything FDL did — and adds the things you always wished FDL had.

Why teams are switching to Dub

• Developer-first: Use the UI or plug directly into your stack with clean APIs and SDKs.
• Fully transparent: 100% open-source, actively maintained, with over 20k GitHub stars.
• Trusted at scale: Used by companies like Framer, Raycast, Twilio, Buffer, Perplexity, Jobber, and thousands of others.

Whether you’re a solo dev or leading a product team, Dub gives you the control, performance, and flexibility to not just replace FDL — but to build something better.

Why Dub is the best Firebase Dynamic Links alternative

1. Cross-platform deep linking

Dub gives you full control over where your users land — across any device, OS, or channel.

With Dub, you can create deep links that redirect users to the exact page within your app. If they don't have your app installed, you can redirect them to:

• The App Store for iOS users
• The Google Playstore for Android users
• A fallback landing page URL for everyone else

On top of that, you can also add UTM parameters to your short links and track real-time UTM click analytics with Dub.

2. Deferred deep linking

Deferred deep linking allows you to redirect the user to the correct screen within your app – even when they don’t have your app installed.

Read the guide

When a user clicks a link without the app installed, they’re redirected to the app store. After installing and opening the app, you can retrieve the original link information and redirect them to the appropriate screen.

Dub supports that natively as well – check our deferred deep linking guide to learn more.

3. Advanced link analytics & attribution

With Firebase Dynamic Links, the built-in analytics are very limited. You only have access to:

• Total clicks
• App installs
• First opens
• App reopens
• Redirects

That’s it.

If you need anything beyond that — like device breakdowns, referral sources, campaign performance, or deeper user behavior — you’ll have to set up BigQuery export.

And here’s the catch:

• You’ll need to enable the BigQuery integration manually.
• You’ll need to understand Firebase’s exported data schema.
• You’ll have to write custom SQL queries to get the insights you want.
• And you’ll be billed separately by Google Cloud for BigQuery usage — based on storage, processing, and query volume.

For smaller teams or high-volume apps, this can become complex, time-consuming, and expensive — fast.

Dub makes all of that...unnecessary.

With Dub, you get powerful analytics out-of-the-box, no setup or SQL required:

• Click volume over time, with location, device, referrer, and UTM data:

• Visual dashboards with conversion tracking built in:

• AI-powered analytics filtering experience:

With Dub, your links don’t just work — they tell you what’s working.

For example, the team at Fenitas improved conversions after discovering Facebook was driving them more traffic than they had anticipated — just by watching Dub’s built-in dashboard. No extra setup. No SQL. Just insight.

Here's the full comparison between Firebase and Dub's analytics offerings:

4. Developer-friendly integration

Dub was built from the ground up with developers in mind — no black-box behavior, no rigid templates, and no unnecessary bloat. Whether you want to create links manually or automate them at scale, Dub gives you full control over how your links are generated, tracked, and integrated into your stack.

What you can do:

• Create short links programmatically using Dub’s API
• Scale effortlessly — Dub's enterprise-grade infrastructure handles millions of links and billions of clicks on a monthly basis
• Stay secure and compliant with SAML SSO (Enterprise), SOC 2 Type II certification
• Automate link generation as part of your signup flow, onboarding, or share flow

Dub also offers native SDKs in TypeScript, Go, Ruby, Python, or PHP – on top of a powerful, well-documented REST API.

For example: Teams like Raycast use Dub’s API and SDKs to generate thousands of links programmatically, track performance across channels, and plug analytics into their internal dashboards. They get flexibility without lock-in. Power without baggage.

5. Custom domains and branded links that convert

Your link is the first thing people see — in ads, messages, DMs, social shares, and onboarding flows. So why settle for something generic like company.app.link?

Dub lets you take full control of your links — visually and functionally.

What you get with Dub:

• Custom domains (free on all plans)
• Free .link custom domain on paid plans
• Multiple domains across brands, products, or campaigns
• Clean URLs like go.yoursite.com/invite or links.brandname.com/offer
• Branded links that improve trust and boost CTR

Plus, full customization where it counts:

• Set custom titles, descriptions, and images for link previews on social
• Add expiration dates for flash campaigns
• Enable password protection for gated access

Why this matters:

• Dub links look clean, intentional, and on-brand
• They convert better — people are more likely to click a URL they trust

Whether you're running paid campaigns or building referral loops, Dub gives your links the polish and power they deserve — no compromises, no clunky workarounds.

6. A smooth, flexible migration path

The worst part about a shutdown like Firebase Dynamic Links? It’s not just about finding a replacement — it’s about getting everything moved over without breaking stuff.

Dub makes this transition simple.

Read this guide to learn how to switch from Firebase Dynamic Links to Dub.

Need help migrating? If you have any questions, concerns, or just want a hand thinking through the switch, our team’s here to help. Reach out anytime — our support is fast, friendly, and technical.

Ready to Replace Firebase Dynamic Links?

Every link powered by Firebase Dynamic Links is on a countdown to failure — they’ll all break after August 25th, 2025.

Whether you’re using FDL for onboarding flows, cross-platform routing, partner referrals, or your marketing campaigns — now’s the time to switch to something better.

Here’s why Dub is the move:

• Clean, branded links that work everywhere
• Built-in analytics, attribution, and AI insights
• Free custom domains and full link control
• Developer-first tools, APIs, and open-source transparency

Don’t wait for your links to break — migrate to Dub today!