Framer is a modern site builder used by millions of designers and high-velocity teams to create beautiful, performant, and world-class sites.
Framer has grown tremendously in the past few years, with their Partner Program becoming one of the leading factors of their success. It paid out a whopping $4M in affiliate commissions in 2024, and is on track to double that in 2025.
However, as their Partner Program continued to scale, the team was faced with several limitations with their existing implementation:
- Disconnected affiliate tracking / payout platforms: Framer was using a combination of FirstPromoter for affiliate tracking and Contra for payouts, which resulted in a disjointed experience for both affiliates and program managers.
- No white-labeling / headless API functionality: For the new and upgraded version of their Partner Program, Framer wanted to provide their creators with a seamless, integrated setup by incorporating the affiliate link management and tracking functionality directly inside their Creator Dashboard.
- Partners lacked real-time visibility into traffic and earnings: The existing implementation lacked visibility into how partner links were actually converting to revenue.
After evaluating multiple affiliate management platforms, Framer chose Dub due to its comprehensive functionality and modern interface.
Moving platforms is always daunting, but Dub’s incredible support made it seamless. Unlike other bloated tools, Dub feels fully integrated into our Creator Dashboard, and our partners love their live analytics.
Floris Verloop
Designer
Saving ~40 hours/mo with an all-in-one affiliate management and payouts platform
With Dub, Framer is able to manage 2,000+ active affiliates and process $500K/mo in payouts globally – all via a single, unified dashboard:
- 1-click global payouts: With Dub’s built in global payouts solution, Framer can now easily pay out $500K+ in affiliate commissions to thousands of affiliates globally in a single click. No need to worry about payout failures, accounting invoices, or tax compliance – Dub handles all of that seamlessly behind the scenes.
- Deeper insights into partner performance: With Dub Analytics and accurate server-side tracking, Framer is able to gain real-time insights into how their affiliates are performing – no more tedious spreadsheets and once-a-month manual reports.
Performing payouts in Dub has streamlined our payout process and is a breeze. We get real insights into our top-performing partners, filtered by month, quarter, etc.
Carla Giordano
Senior Financial Accountant
Powerful headless API + “login with Framer” flow for a seamless integrated setup
Dub’s robust set of APIs and webhooks also enabled Framer to build a seamless white-labeled experience for their Partner Program:
- Links API to let their partners create new links directly inside their Creator Dashboard.
- Analytics API to show real-time clicks, signups, sales, and earnings data for partner links.
- Partners API to automatically enroll partners upon approval. On top of that, Framer also leverages Dub’s real-time event webhooks to improve their template ranking algorithm in the Framer Marketplace.
Bonus: Custom “Login with Framer” flow (available on Dub Enterprise) for their partners to quickly sign up on Dub using their Framer account.
Real-time analytics and notifications for an improved partners experience
Last but not least, moving to Dub also provided a superior experience for Framer’s partners:
1. Powerful analytics and earnings dashboard
With Dub, partners get a real-time dashboard of how their links are performing – from clicks and signups to sales and commissions earned.
2. Real-time email notifications
With Dub, partners also receive real-time email notifications every time they make a new referral sale (great dopamine boost) and a monthly performance summary email.
3. Modern UI/UX
Dub also provides a superior user experience than Framer’s previous affiliate platform, which is a breath of fresh air for affiliate partners – especially since they are mostly designers themselves with great taste in UI/UX.
Kickstarting the next phase of partner-driven revenue growth with Dub Partners
With Dub’s powerful attribution infrastructure, Framer was able to address the scaling challenges of their growing Partner Program and set themselves up for success as they enter the next phase of their partner-driven revenue growth.
Dub is the ultimate partner infrastructure for every startup. If you're looking to 10x your community / product-led growth – I cannot recommend building a partner program with Dub enough.
Koen Bok
CEO
Dub is simply put the best way to track links and measure attribution. It's easy, clean, and just works – while all the alternatives look bloated, complicated, and dated.
Jorn Van Dijk
CEO
Ready to take your affiliate program to the next level? Grow your revenue on autopilot with Dub Partners today.
