Joey Fennema, known as "the smoothie guy," is the creative force behind Fenitas — a digital brand that creates smoothie-making videos across all major social platforms.
Every month, over 100 million people watch his content, drawn in by the mesmerizing visuals, smooth transitions, and vibrant colors of his perfectly blended creations.
His audience spans food lovers, health enthusiasts, and casual viewers who can’t resist the hypnotic appeal of his videos.
With this massive reach, Joey’s business model thrives on:
- Brand Sponsorships – Partnering with food, beverage, and lifestyle brands looking to tap into his engaged audience.
- Product Sales – Selling his own premium smoothie powders, leveraging his audience’s trust and love for his content to drive direct purchases.
While his content was undeniably viral, there was a missing piece: Joey had no clear way of tracking how and where his audience was actually engaging with his links.
The Problem: Tracking Clicks Across Multiple Platforms
With content spread across YouTube, Facebook, Instagram, TikTok, and Snapchat Joey was constantly sharing links to brand partners and his own pages. But without precise tracking, he was making decisions in the dark.
Key Challenges:
- Which platforms drive the most clicks? Joey’s most-watched platform wasn’t necessarily his most valuable traffic source. Which among YouTube, Instagram, TikTok, or Facebook was actually driving the highest conversions?
- Where do high-value (US-based) clicks come from? While his videos attracted a global audience, not all views held the same monetization value. Joey needed to pinpoint how many clicks came from the US, his most lucrative market for sponsorships and sales.
- What content goes viral in real-time? Some videos took off unexpectedly, but Joey had no way to spot these viral moments in real time. If a TikTok or Facebook Reel was surging, he needed to act fast — replying to comments, adding extra links, and capitalizing on the momentum.
Without these insights, Joey was missing opportunities to double down on what worked, optimize his content strategy, and confidently pitch data-backed results to brand partners. He needed a smarter way to track and analyze link engagement.
For me, as a full-time creator, Dub is a necessity.
Joey Fennema
Founder
Using Dub: The Link Tracking Tool Built for Creators
Dub changed everything. Suddenly, Joey had real-time, platform-specific, and geo-specific insights at his fingertips, allowing him to make smarter content decisions, maximize engagement, and confidently showcase his value to brand partners. Here’s how Dub transformed his workflow:
- Increased Confidence in Brand Deals – Joey discovered that 90% of his link clicks came from the US. While his videos attracted global viewers, this data confirmed that his most valuable audience was based in the U.S., boosting his brand deals.
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Platform-Level Data – Joey had always assumed YouTube would generate the most clicks since it was his main platform. Surprisingly, Dub showed that, Facebook, one of his smaller platforms, drove significantly more link clicks. With this insight, he adjusted his content strategy to give Facebook more attention, ensuring he didn’t overlook a high-converting audience.
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Live Analytics for Viral Moments – Dub’s live analytics helped Joey react instantly to viral moments. Before, he might have missed a video blowing up on TikTok or Facebook. Now, he can see spikes in traffic in real time, allowing him to:
- Reply to comments faster to boost engagement
- Add extra links to capture even more clicks
- Double down on trending platforms before the momentum fades
The Dub Effect: Real-Time Insights That Led to a $1,000 Day
Recently, Joey was about to board a 19-hour flight to Bali when he decided to check the Dub app one last time. He saw, a massive spike in link clicks, all from Facebook, and all from a US-based audience.
Instead of discovering this trend too late, Dub’s real-time tracking allowed Joey to act before takeoff.
He quickly added additional links to his Facebook page, ensuring he maximized the momentum. The result?
- ✅ $1,000 in product revenue in a single day
- ✅ 30% growth in his email list within 24 hours
"Without a doubt, I would have realized this way too late," Joey says.
Why Dub Is a Must-Have for Creators
For content creators like Joey Fennema, going viral isn’t enough, what matters is turning views into clicks and clicks into revenue.
With Dub’s real-time tracking, geo-insights, and AI-powered analytics, Joey no longer operates on guesswork. He knows exactly where his audience is most engaged, which platforms drive the most valuable traffic, and how to act fast when momentum strikes.
If you're a creator looking to maximize engagement and revenue, Dub gives you the clarity you need to make smarter decisions. Try Dub today - no credit card required.
