Changelog

Each partner in your Dub partner program now has a dedicated page with built-in comments support.

You can use this page to:

• manage partner links
• view partner performance / rewards
• discuss partnership details with your team

Learn more about how to manage your program partners on Dub.

You can now customize your program application form to collect the right information you need from partners that are interested in joining your program.

Here are some field types that you can create with our new application form builder:

• Short text
• Long text
• Dropdown
• Multiple chioce
• Website and socials

Learn more about how to customize your program application form with Dub Partners.

You can now customize the referral links on a group level for your partner program.

This lets you set:

• Default referral links that are created for each partner when they join a group
• UTM parameters that are automatically applied to all partner links in the group

Learn more about configuring referral links for your partner groups.

You can now use our new Messaging Center to communicate with partners in your Dub partner program. Partners get notified via email and can respond to your messages in real-time.

This is useful for discussing any program-related inquiries or for negotiating partner rewards.

Bonus: We also show a "read status" indicator on each message – either when the partner opens the message via email, or views the message in the app.

Learn more about messaging your partners on Dub.

You can now create advanced reward structures for your partner program on Dub.

This lets you create powerful tiered rewards that are:

• Geo-specific – giving a higher reward for US customers vs RoW (Rest of World).
• Product-specific – giving a higher reward for Team vs Personal plans (to drive higher ARPU).
• Performance-based – activate a higher rev-share percentage when partners reach certain revenue milestones.

Learn more about how to create advanced reward structures and conditions on Dub Partners.

With Dub Partners, you can now create "Partner Groups", which lets you segment your partners by:

• Performance (e.g. Rising stars, Top performers, Elite partners)
• Persona (e.g. Agencies, Resellers, Influencers)
• Vertical (e.g. Students, Tech, Finance)

For each group, you can set custom reward structures, discounts, and landing pages. You can also pull group-level statistics to see which groups are doing the best.

Learn more about Partner Groups.

You can now send conversion events from your Google Tag Manager (GTM) server-side container to Dub.

This is helpful for tracking lead (e.g. new user signups) and sale (e.g. plan upgrades) conversion events without needing to install our Dub SDKs.

Check out our guide to learn how to track conversion events with GTM and Dub.

You can now filter for new vs recurring sales in Dub Analytics.

This lets you measure the true click → lead → new sale conversion rates for a given time period (no more skewed data from recurring sale events).

To do this, simply toggle the "Sale type" filter to "New", or ask Dub AI something like "filter for new sales only last 30 days" and watch the magic happen.

Last October, we launched a new sidebar navigation to make our dashboard more powerful and support our growing product offerings.

Today, we're taking that to the next level with several key improvements:

• Folders, tags, and UTM templates are now first-class citizens in the sidebar
• New sidebar section for our upcoming Dub Partners product
• Persistent workspace switcher for toggling between workspaces

We hope you enjoy this new sidebar – let us know if you have any feedback!

You can now track Cal.com booking events with Dub Conversions.

This is useful for B2B SaaS or service agencies that want to track how their marketing campaigns/affiliate partner links are converting to meeting bookings.

Integrate Cal.com with Dub today and start getting visibility into your booking conversions.