Changelog

You can now create advanced reward structures for your partner program on Dub.

This lets you create powerful tiered rewards that are:

• Geo-specific – giving a higher reward for US customers vs RoW (Rest of World).
• Product-specific – giving a higher reward for Team vs Personal plans (to drive higher ARPU).
• Performance-based – activate a higher rev-share percentage when partners reach certain revenue milestones.

Learn more about how to create advanced reward structures and conditions on Dub Partners.

With Dub Partners, you can now create "Partner Groups", which lets you segment your partners by:

• Performance (e.g. Rising stars, Top performers, Elite partners)
• Persona (e.g. Agencies, Resellers, Influencers)
• Vertical (e.g. Students, Tech, Finance)

For each group, you can set custom reward structures, discounts, and landing pages. You can also pull group-level statistics to see which groups are doing the best.

Learn more about Partner Groups.

You can now send conversion events from your Google Tag Manager (GTM) server-side container to Dub.

This is helpful for tracking lead (e.g. new user signups) and sale (e.g. plan upgrades) conversion events without needing to install our Dub SDKs.

Check out our guide to learn how to track conversion events with GTM and Dub.

You can now filter for new vs recurring sales in Dub Analytics.

This lets you measure the true click → lead → new sale conversion rates for a given time period (no more skewed data from recurring sale events).

To do this, simply toggle the "Sale type" filter to "New", or ask Dub AI something like "filter for new sales only last 30 days" and watch the magic happen.

Last October, we launched a new sidebar navigation to make our dashboard more powerful and support our growing product offerings.

Today, we're taking that to the next level with several key improvements:

• Folders, tags, and UTM templates are now first-class citizens in the sidebar
• New sidebar section for our upcoming Dub Partners product
• Persistent workspace switcher for toggling between workspaces

We hope you enjoy this new sidebar – let us know if you have any feedback!

You can now track Cal.com booking events with Dub Conversions.

This is useful for B2B SaaS or service agencies that want to track how their marketing campaigns/affiliate partner links are converting to meeting bookings.

Integrate Cal.com with Dub today and start getting visibility into your booking conversions.

With Dub Conversions, you can turn your short links into end-to-end attribution engines by tracking how your clicks convert to signups and sales.

Now with Customer Insights, you can get a deeper understanding of your tracked customers' demographics, purchasing behavior, and lifetime value (LTV).

Learn more about Customer Insights.

If you're using Better Auth for authentication, you can now easily track new user signups as lead events with Dub Conversions.

This gives you a better understanding of how your link clicks are converting to user acquisition.

Check out our guide to learn how to install the @dub/better-auth plugin and start tracking lead conversion events with Dub and Better Auth.

Dub Analytics now shows the corresponding region value for the "Top Cities" view.

This is helpful for distinguishing between cities with identical names, allowing you to get a more accurate picture of your analytics data.

E.g. Springfield, Ohio is now represented as a separate entity as Springfield, Massachusetts (not to be confused with the other Springfield cities in Oregon, Illinois, New Jersey etc.)

Each link on Dub now has a dedicated page that is a larger and more focused version of the Dub link builder.

This is helpful for teams to easily share permalinks to each of their short links internally for easy updating and analytics reporting.

We also added cross-linking from your Analytics and Events tabs to each of the corresponding link pages to speed up your link management workflows.