Company News

Introducing – the new face of Dub

We're thrilled to announce our rebrand. is now

Introducing – the new face of Dub

Today, we're thrilled to announce our rebrand. is now

Almost a year ago, we launched Dub to the world. Since then, we've been growing steadily and recently surpassed the following milestones:

  • 10,000+ users
  • 1,000+ connected custom domains
  • 30,000+ short links created
  • 7.7 million links redirected
  • 10,000+ GitHub stars
  • Powering teams like Vercel, Tinybird, Hashnode, and more.

We're incredibly grateful for the support and feedback we've received from our users. Thank you for being part of our journey.

Our New Brand:

As we grew, we realized that our existing brand,, was not ideal.

While it was great for short links, the relatively unfamiliar .sh TLD has been a point of confusion for many users. We've gotten feedback that the name looked suspicious – especially to a marketer who has never seen a .sh domain before. Furthermore, the .sh TLD is blocked in certain regions, which made it difficult for some users to access Dub without a VPN.

After months of brainstorming, we finally found the perfect name:

What's new in

Our rebrand is more of a facelift than a complete overhaul. We're still the same Dub you know and love, but with a new domain. We will still be using as the default short link domain on Dub, and all existing links will continue to work as usual.

Along with our new brand, we've also been working on a multitude of new features and improvements. In the last 30 days, we rolled out 9 major updates:

What's next?

We're very excited about the future of Dub. There are several features we're working on that we can't wait to share with you – more notably, SAML/SSO and the official Dub API.

Dub is here to stay and we're committed to making it the best link shortener for everyone, everywhere. We invite you to join us on this journey by creating a free account today.

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