Digital marketing campaigns often feel like a black box. Marketers run influencer campaigns and invest in ads but struggle to connect these activities to tangible outcomes.
"What’s the ROI of that influencer campaign?"
"Did that newsletter sponsorship drive meaningful, long-term customers?"
While tools like Google Analytics and others aim to answer these questions, they fall short due to:
- Client-side tracking: Often unreliable and skewed by ad blockers.
- Point-of-sale tracking: Doesn’t account for longer-term metrics like retention, expansion, lifetime value, or churn.
And this is where Dub Conversions comes in.
With Dub Conversions, marketers can understand exactly how their marketing spend is converting to revenue with Dub's powerful attribution infrastructure.
We're reimagining the role of links from being a simple "resource locator" (URL), to a full attribution engine – visualizing the user journey from the first click to conversion.
What do you get with Dub Conversions?
Dub Conversions comes with a suite of powerful features that supercharges your marketing analytics:
-
Real-time conversion analytics: Get real-time insights for how your clicks are converting to signups and sales.
-
Customer insights: Measure your customer acquisition costs, retention rates, and lifetime value to understand your return on marketing spend.
-
Integrate with your tech stack: Leverage our native integrations with various payment and authentication providers to automatically track conversions:
-
AI-powered insights: Use our "Ask AI" feature to create custom reports based on your marketing needs (e.g. "show me North America sales in Q1 2025")
-
Deep link attribution (coming soon): Handle mobile app installs and other deep link attribution events (via our Swift and Kotlin SDKs)
Over the last few months, we've been testing Dub Conversions in production with a few of our customers and have tracked over 28K conversion events (and hundreds of thousands of dollars in revenue).
Today, Dub Conversions is officially available to all Business plan users on Dub.
How does Dub Conversions work?
The way Dub Conversions works can be boiled down to 3 simple steps:
This is the first step in the conversion funnel. It can either be:
- A link click on a social media post/ad
- A link click in an email/SMS
- A QR code scan for physical (or video) campaigns
This is when a user performs an action that indicates interest in your product or service. This could be anything from:
- Signing up for an account
- Adding a product to cart
- Joining a mailing list
This is when a user purchases your product or service. Examples include:
- Subscribing to a paid plan
- Upgrading to a higher plan (usage expansion)
- Purchasing a product
With this 3-step process, marketing teams can make better decisions about which content or marketing efforts to invest more in – backed by real-world conversion data.
What can you build with Dub Conversions?
Here are a few examples of how you can use Dub Conversions to build your own custom attribution engine:
-
Affiliate/referral programs - Track affiliate link performance and use Dub webhooks to build custom incentive structures (e.g. extra usage credits for each new signup).
-
Influencer campaign attribution - Measure campaign performance beyond clicks to understand actual signups and purchases, helping optimize influencer partnerships.
-
Product-led growth tracking - Calculate your app's viral coefficient by measuring how existing users drive new signups and upgrades.
Get started with Dub Conversions
In short, Dub Conversions helps businesses demystify the social media marketing "black box" and make informed decisions based on clear, real-time, end-to-end attribution data.
To get started, check out our quickstart guide and sign up for a Dub account to start tracking your conversions today.
View quickstart guide ↗
You can also check out our new Analytics page to learn more about Dub's powerful link attribution platform.
