Shopify
Learn how to track a sale conversion event with Shopify
When it comes to conversion tracking, a sale event happens when a user purchases a product from your Shopify store.
In this guide, we will be focusing on tracking sale events from Shopify by leveraging Dub’s Shopify integration.
Step 1: Install the Dub Shopify app
Install the app
Install the Dub Shopify App from the App Store.
Connect the Dub workspace
After installation, you will be prompted to link one of your Dub workspaces to the app. Select Connect to establish a connection between your Shopify store and your Dub workspace.
You’ll be redirected back to your Shopify store after this step and you should see the connection status in the app.
Activate Dub Analytics Script
After installing the Dub Conversions app, the Dub Analytics script is added as an app embed. However, it needs to be activated manually to ensure it is included in your current theme.
To activate the Dub Analytics script, follow these steps:
- Navigate to your Shopify admin panel.
- Go to Online Store > Themes.
- Click on Customize for your current theme.
- In the theme editor, select the App embeds tab.
- Locate the Analytics Script for the Dub Conversions app and toggle it to activate.
Dub’s Shopify integration will automatically forward the following events to Dub:
orders/paid: This event is triggered when a customer completes a purchase on your Shopify store. It is utilized to track sales that originate from Dub links.app/uninstalled: This event occurs when the app is uninstalled from a store. It is used to remove the integration from your Dub workspace.
In addition to the above, we also subscribe to the mandatory compliance webhook topics that are required by Shopify.
Step 2: View conversion results
And that’s it – you’re all set! You can now sit back, relax, and watch your conversion revenue grow. We provide 3 different views to help you understand your conversions:
- Time-series: A time-series view of the number clicks, leads and sales.
- Funnel chart: A funnel chart view visualizing the conversion & dropoff rates across the different steps in the conversion funnel (clicks → leads → sales).
- Real-time events stream: A real-time events stream of every single conversion event that occurs across all your links in your workspace.
Was this page helpful?