Conversion tracking require a Business plan subscription or higher.
When it comes to conversion tracking, a sale event happens when a user purchases a product from your Shopify store.
A diagram showing how lead events are tracked in the conversion funnel
In this guide, we will be focusing on tracking sale events from Shopify by leveraging Dub’s Shopify integration. First, you’ll need to enable conversion tracking for your Dub links to be able to start tracking conversions. There are a few ways to do this:
  1. On a workspace-level
  2. On a link-level
  3. Via the API

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Step 2: Install the Dub Shopify app

1

Install the Shopify app

Install the Dub Shopify App from the App Store.
The connection status in the Dub Conversions app
2

Connect Shopify to your Dub workspace

After installation, you will be prompted to link one of your Dub workspaces to the app. Select Connect to establish a connection between your Shopify store and your Dub workspace.You’ll be redirected back to your Shopify store after this step and you’ll see a list of the links in your Dub workspace:
The list of links in your Dub workspace
With the Shopify app, you can also create conversion-enabled links directly from your Shopify store:
Create a conversion-enabled link from your Shopify store
If you want a more powerful link builder, you can also use the Dub Link Builder to create conversion-enabled links.
3

Activate Dub Analytics Script

After installing the Dub Shopify app, the Dub Analytics script is added as an app embed. However, it needs to be activated manually to ensure it is included in your current theme.To activate the Dub Analytics script, follow these steps:
  1. Navigate to your Shopify admin panel.
  2. Go to Online Store > Themes.
  3. Click on Customize for your current theme.
  4. In the theme editor, select the App embeds tab.
  5. Locate the Analytics Script for the Dub Shopify app and toggle it to activate.
Enable the Dub Analytics script in your Shopify theme
Dub’s Shopify integration will automatically forward the following events to Dub:
  • orders/paid: This event is triggered when a customer completes a purchase on your Shopify store. It is utilized to track sales that originate from Dub links.
  • app/uninstalled: This event occurs when the app is uninstalled from a store. It is used to remove the integration from your Dub workspace.
In addition to the above, we also subscribe to the mandatory compliance webhook topics that are required by Shopify.

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Step 3: View conversion results

And that’s it – you’re all set! You can now sit back, relax, and watch your conversion revenue grow. We provide 3 different views to help you understand your conversions:
Time-series line chart
  • Funnel chart: A funnel chart view visualizing the conversion & dropoff rates across the different steps in the conversion funnel (clicks → leads → sales).
Funnel chart view showing the conversion & dropoff rates from clicks → leads → sales
  • Real-time events stream: A real-time events stream of every single conversion event that occurs across all your links in your workspace.
The Events Stream dashboard on Dub

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Currency conversion support

For simplicity, Dub records all sales in the native currency of the Shopify store. For example, if you’re using USD for your Shopify store, Dub will record all sales in USD – even if your customers are paying in a different currency.
orders/paid
// Shopify orders/paid event payload
// @see: https://shopify.dev/docs/api/webhooks?reference=toml#list-of-topics-orders/paid
{
  ...
  "current_subtotal_price_set": {
    "shop_money": {
      "amount": "398.00", // this is the amount that Dub will record
      "currency_code": "USD" // this is the currency of your Shopify store
    },
    "presentment_money": {
      "amount": "572.25",
      "currency_code": "CAD"
    }
  },
  ...
}