Retainer-style custom rewards

With Dub’s custom rewards, you can pay partners a fixed amount on a regular cadence – daily, weekly, biweekly, monthly, quarterly, or yearly – regardless of how many clicks, leads, or sales they generate. This is ideal for retainer-style agreements, where you’ve negotiated a set fee with a partner in exchange for ongoing promotion, content, or sponsorship placements.

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How custom rewards work

Unlike click, lead, and sale rewards, custom rewards aren’t triggered by a partner’s conversion events. Instead, Dub automatically creates a commission for every eligible partner in the group each time the reward’s schedule comes due. For example, if you set up a custom reward of $1,500 monthly, starting October 1st, every approved partner in that group will receive a $1,500 commission on October 1st, November 1st, December 1st, and so on. These commissions flow through the same payout process as any other reward, so partners get paid via their regular payouts.

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Creating a custom reward

In your group rewards tab, you’ll see the Custom reward type. Click Create to set up a custom reward for that group. The reward builder lets you configure the amount, cadence, start date, and duration. See limitations for options that don’t apply to custom rewards.

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Amount

Custom rewards are always a flat amount in USD. Percentage-based amounts aren’t supported, since there’s no sale value to calculate a percentage from.

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Cadence

Choose how often the reward is paid out:

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Start date

The start date is the first day the reward will be paid, and it sets the schedule for all future payments. For example, a monthly reward starting on October 15th will pay on the 15th of every month. The start date must be today or a date in the future – it can’t be set in the past.

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Duration

You can pay the reward indefinitely, or for a set number of months: When a duration is set, the clock starts from each partner’s first custom commission, so partners who join the group later still receive the full duration.

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Limitations

Because custom rewards aren’t tied to a conversion event, a few options available on other reward types don’t apply:

• No reward modifiers – you can’t add conditions based on customer or sale attributes.
• No spend limits – the reward is a fixed amount per period, so there’s nothing to cap.
• One custom reward per group – each partner group can have a single custom reward, alongside its click, lead, sale, and partner referral rewards.

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Viewing custom commissions

Custom commissions appear in your commissions view alongside your other commissions, with the type Custom commission. Each commission’s description shows the amount, cadence, and period it covers, e.g. $500 monthly · Oct 2026. Like any other commission, custom commissions can be edited or clawed back if needed.

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Partner view

Partners will see the custom reward in the Rewards section of their program overview page, described as “$1,500 monthly for 12 months” (or “$1,500 monthly” if the reward runs indefinitely). You can also add a custom reward description to explain the terms of the retainer to your partners.