As a leading SEO agency in Switzerland, MagicSpace SEO uses Dub to track the performance of its campaigns and measure the value and ROI it brings to its clients.
MagicSpace SEO is a boutique SEO agency that specializes in helping SaaS startups grow their organic traffic. Despite a tiny team, they deliver significant results for their clients.
Instead of traditional SEO tactics that take 6-12 months to see results, MagicSpace SEO focuses on quick wins and high-impact strategies that deliver results in weeks, not months.
One of the ways MagicSpace SEO delivers results with a low budget is by leveraging affiliate marketing to drive traffic and sales for their clients. Clients pay MagicSpace SEO a commission for every sale they generate through their affiliate links.
The Challenge: Tracking Affiliate Link Performance
Tracking the performance of their affiliate links was a difficult challenge for Ilias Ism, the co-founder of MagicSpace SEO. It took a lot of work to measure the ROI of their effort.
Link-building tactics like guest posting, social media, and forum comments were driving traffic to his client's websites, but he needed a way of tracking the impact of these campaigns.
Even if he had access to the client's Google Analytics account, he would need to place UTM parameters on every link to track the performance of these links, which was time-consuming, prone to human error, visible to the user, and not scalable.
"I kept a massive document of every link I've placed and every affiliate program I've joined. It took me many hours every week to log in to dozens of affiliate programs to check how many clicks they've received."
Ilias Ism
Co-founder
The Solution: Affiliate link management with Dub
Since enabling Dub for his team, Ilias has been able to track every external click from every page across his portfolio of websites.
Here are some of the features that Ilias loves about Dub:
- Analytics dashboard: A clear overview of the performance of his links in real-time, including the number of clicks per day, per week, and month.
- Conversion rate optimization: Insights into which products the audience loves the most, enabling him to improve the conversion rate of his promotional articles.
- Link management control: The ability to change the destination URL of the link whenever he wants.
Feature 1: Analytics dashboard
The Analytics dashboard provides him with a clear overview of the performance of his links, including the number of clicks per day, per week, and month. It's easy to see which links are performing the best or suddenly had a spike in traffic.
It's even possible to see the performance per country, which helps understand the geographic distribution of the traffic and the audience of the guest post or forum comment.
Knowing the visitors' devices, browsers, and operating systems is very useful for understanding the technical profile of the target audience and optimizing the website for the most popular devices and browsers.
Feature 2: Conversion rate optimization
When writing a “top 10 tools” listicle, each product mentioned is turned into a trackable link in Dub, giving Ilias insight into which products the audience loves the most. Small changes in copywriting, different A/B tests of banners, and the position of each product in the list show a significant change in the number of clicks in Dub.
The insights have enabled MagicSpace SEO to improve the conversion rate of their promotional articles; with an increase of 200% in 3 months, they are now making more than $5,000/month from a single blog post alone.
Feature 3: Link management control
Another feature of Dub that Ilias loves is the ability to change the destination URL of the link whenever he wants. This gives him more control to fix mistakes like preventing dead links, redirecting to a new page, or adding more tracking query parameters.
"Dub has saved me at least 4 hours of work weekly, finally gave me back control over my placed links, and allowed me to focus on what I do best: growing my clients' organic traffic and sales. I can't imagine doing my job without Dub anymore."
Ilias Ism
Co-founder
Learn more about Dub.co's Analytics feature and how you can leverage it to drive better insights for your marketing campaigns.