How Wispr Flow reached millions more with Dub.co

Wispr Flow is the industry-leading voice dictation app that turns your speech into clean, publish-ready text across every app.

Ever since launching in September 2024, Wispr Flow has been on a rocketship growth trajectory. In just over a year, their revenue grew by 150x and their customer base grew by 200x.

At the heart of this growth is a powerful partner growth engine powered by Dub.co.

We chose Dub.co to scale our partner channel since day one, and never looked back. We probably wouldn't have grown as fast without Dub.co.

Tanay Kothari

Co-founder, CEO, Wispr Flow

With Dub.co, Tanay and his team launched and scaled their affiliate program from scratch, growing to thousands of active partners, which drove millions of new users efficiently at a ~4x average ROAS.

Here are some of the features they leveraged to scale their program:

1. Custom partner rewards (revshare, CPL, CPC)
2. Bounties to incentivize partners to create more content to incentivize partners to create more content
3. Risk monitoring to catch paid traffic and self-referrals

Custom partner rewards (revshare, CPL, CPC)

Wispr Flow also set up multiple partner groups for different types of partners they worked with – each with its own reward structure:

1. Revshare (most common): E.g. 25% for 1 year, as seen in their public application form.
2. Cost-per-lead (CPL): Flat one-time fee per converted lead (e.g. free trial, qualified signups).
3. Cost-per-click (CPC): Geo-specific per-click rewards for working with premium publishers.

We didn't want one blanket deal for thousands of partners. Dub.co let us tailor rewards by partner type, which is how we optimize for different kinds of partners without the ROAS falling apart.

Daniel McCallum

CMO, Wispr Flow

Increasing partner engagement with bounties

Wispr Flow also increased partner engagement by leveraging Dub.co's bounties feature.

Some examples of bounties include:

1. Performance bounties – Earn $500 after referring 100 new customers to Wispr Flow
2. Social metrics bounties Create a YouTube video about Wispr Flow and earn $250 per 1K views
3. Submission bounties – Write a blog post about Wispr Flow and earn $300

Identifying paid traffic and self-referrals with Risk Monitoring

As Wispr Flow's program scaled, it was critical to ensure that partners were driving genuine traffic.

To do that, they leveraged Dub.co's Risk Monitoring feature to identify:

• Paid traffic – detect when partners are running ads on branded keywords, which can drive up your Google Ads CPC rates
• Self-referrals – avoid partners referring themselves / fake accounts

Kickstart viral product-led growth with Dub.co

With Dub.co, Wispr Flow built a powerful partner growth engine that opened millions of new users efficiently, which continues to grow on autopilot.

Ready to take your affiliate program to the next level? Sign up for Dub.co today and go live with your partner program in less than a day.