At Dub, we help companies grow their revenue via partnerships with affiliates, publishers, influencers, and user referrals.
Today, we're taking this to the next level by letting you reward your partners for referring other partners to join your partner program.
How Partner Referrals work
Partner Referrals lets you reward a partner for referring other influencers, affiliates, and publishers to join your partner program.
There are 2 reward structures you can set for Partner Referrals:
- Flat fee
- Percentage-based
Flat fee rewards
The simplest way to get started with Partner Referrals is via flat fee rewards – e.g. "Pay a flat fee of $20 when referred partner is approved"
Alternatively, you can also set a minimum "earnings threshold" that the referred partner has to reach before the referring partner will get rewarded:
Percentage-based rewards
Another popular referral strategy is percentage-based, where the referring partner will earn a percentage of the referred partner's sales or commissions.
For example, you can set your partner referral reward at 10% of all sales that the referred partner brings in:
In this scenario, if the referred partner brings in $500 in sales, the referring partner will earn $50.
Alternatively, you can also set this to be a percentage of the referred partner's earned commission:
In this case, if the referred partner earns $200 in commissions, the referring partner will earn $20.
Bonus: Application Analytics
On top of this, we're also unveiling a powerful new Application Analytics dashboard to help you keep track of where your partner applications are coming from.
With this dashboard, you get real-time visibility into which channels are driving the most applications to your program:
- Direct application
- via your footer link
- via organic Google searches
- via partner referrals
- via the Dub program marketplace
You can also see a funnel chart of your application stats, from visit → start → submission → approval, which helps you understand where partners are dropping off the most.
Get started with Partner Referrals and Application Analytics
Partner Referrals is now available on Advanced plans and above, while Application Analytics is available on all Dub Partners plans.
We're excited for you to try this out and start growing your partner program with Dub.
Create your first Partner Referral reward, or visit the Partner Referrals help article to learn more.
