Google Tag Manager

• Signing up for an account
• Booking a demo meeting
• Joining a mailing list

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Prerequisites

Option 1: On a workspace-level

To enable conversion tracking for all future links in a workspace, you can do the following: To enable conversion tracking for all future links in a workspace, you can do the following:

1. Navigate to your workspace’s Analytics settings page.
2. Toggle the Workspace-level Conversion Tracking switch to enable conversion tracking for the workspace.

This option will enable conversion tracking in the Dub Link Builder for all future links.

Option 2: On a link-level

If you don’t want to enable conversion tracking for all your links in a workspace, you can also opt to enable it on a link-level.To enable conversion tracking for a specific link, open the Dub Link Builder for a link and toggle the Conversion Tracking switch.

You can also use the C keyboard shortcut when inside the link builder to quickly enable conversion tracking for a given link.

Option 3: Via the API

Alternatively, you can also enable conversion tracking programmatically via the Dub API. All you need to do is pass trackConversion: true when creating or updating a link:

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const link = await dub.links.create({
  url: "https://dub.co",
  trackConversion: true,
});

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Set up Dub Analytics in Google Tag Manager

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Step 1: Add Dub Analytics Script to GTM

<script>
  (function (c, n) {
    c[n] =
      c[n] ||
      function () {
        (c[n].q = c[n].q || []).push(arguments);
      };

    var methods = ["trackClick", "trackLead", "trackSale"];
    for (var i = 0; i < methods.length; i++) {
      (function (method) {
        c[n][method] = function () {
          var args = Array.prototype.slice.call(arguments);
          args.unshift(method);
          c[n].apply(null, args);
        };
      })(methods[i]);
    }

    var s = document.createElement("script");
    s.defer = 1;
    s.src = "https://www.dubcdn.com/analytics/script.conversion-tracking.js";
    s.setAttribute("data-publishable-key", "dub_pk_xxxxxxxx"); // Replace with your publishable key
    document.head.appendChild(s);
  })(window, "dubAnalytics");
</script>

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Step 2: Create User-Defined Variable for dub_id Cookie

• Variable Type: Select 1st Party Cookie
• Cookie Name: Enter dub_id
• Variable Name: Name it “Dub ID Cookie”

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Step 3: Create Lead Tracking Tag for Form Submissions

<script>
  (function () {
    // Get form data - customize these selectors based on your form
    var name = document.getElementById("name")
      ? document.getElementById("name").value
      : "";
    var email = document.getElementById("email")
      ? document.getElementById("email").value
      : "";

    // Get dub_id from cookie using GTM variable
    var clickId = {{Dub ID Cookie}} || "";

    // Only track if email is present
    if (email) {
      // Track the lead event
      dubAnalytics.trackLead({
        eventName: "Sign Up",
        customerExternalId: email,
        customerName: name || undefined,
        customerEmail: email,
        clickId: clickId || undefined,
      });
    }
  })();
</script>

• Trigger Type: Form Submission
• This trigger fires on: Some Forms (or All Forms if you want to track all form submissions)
• Add conditions to specify which forms should trigger lead tracking

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Step 4: Create Lead Tracking Tag for Thank You Pages

<script>
  (function () {
    // Get query parameters from URL
    var params = new URLSearchParams(window.location.search);
    var email = params.get("email");
    var name = params.get("name");

    // Get dub_id from cookie using GTM variable
    var clickId = {{Dub ID Cookie}} || "";

    // Only track if email is present
    if (email) {
      // Track the lead event
      dubAnalytics.trackLead({
        eventName: "Sign Up",
        customerExternalId: email,
        customerName: name || undefined,
        customerEmail: email,
        clickId: clickId || undefined,
      });
    }
  })();
</script>

• Trigger Type: Page View
• This trigger fires on: Some Page Views
• Add conditions like:
  • Page URL contains /thank-you
  • Or Page Path equals /success
  • Or whatever URL pattern matches your thank-you pages

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Testing your setup

1. Enable Preview Mode: In your GTM workspace, click the Preview button in the top right corner
2. Enter your website URL and click Connect
3. Navigate to a page with a form or your thank-you page
4. Submit a test form or visit the thank-you page with query parameters
5. Check the GTM debugger to see if your tags are firing correctly

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Verify lead tracking

1. Checking your browser’s developer console for any JavaScript errors
2. Using the Network tab to see if requests are being sent to Dub’s analytics endpoint
3. Viewing your Dub dashboard to confirm that lead events are appearing in your analytics

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Common troubleshooting tips

• Tag not firing: Check that your triggers are configured correctly and that the conditions match your page structure
• Form data not captured: Verify that your DOM selectors match your actual form field IDs or names
• Multiple events: Make sure your tags aren’t firing multiple times by checking trigger conditions
• Missing publishable key: Ensure you’ve replaced the placeholder with your actual publishable key

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View your conversions

• Time-series: A time-series view of the number clicks, leads and sales.

• Funnel chart: A funnel chart view visualizing the conversion & dropoff rates across the different steps in the conversion funnel (clicks → leads → sales).

• Real-time events stream: A real-time events stream of every single conversion event that occurs across all your links in your workspace.