Tella is a modern, high-performance screen recorder that lets you create standout product demos, tutorials, and courses, with built-in intelligent video editing.
Since launching in 2020, Tella has grown tremendously, with their beloved affiliate program becoming one of the leading factors of their growth. As the program scaled, the team faced challenges with their existing setup:
- Tracking inaccuracies: Rewardful’s client-side tracking sometimes caused duplicate lead/sale events, resulting in affiliates being double-paid.
- No built-in payout support: The Tella team spent 40+ hours every month manually processing payouts and troubleshooting PayPal failures.
- Limited white-labeling: It wasn’t possible to offer a seamless, in-app referral experience – existing users had to create a separate Rewardful account to get a referral link.
This is where Dub comes in.
I have never wanted to switch from an existing tool to a new one as much as I did when I first tried Dub. They checked every box our affiliate program required across attribution, payment processing and analytics. Dub is so well designed & built too — it’s a joy to use every day.
Grant Shaddick
Co-founder
Accurate, real-time attribution for Tella and their partners
Thanks to Dub's accurate server-side tracking and Stripe integration, Tella now has reliable and real-time insights into how their affiliates are performing.
Not only that, their affiliates also have insights into which UTM campaigns and referrer channels are performing the best, allowing them to tailor their content to maximum conversions (which in turn increases Tella's affiliate revenue as well).
Here are some examples of the in-depth click & conversion data from Dub Analytics:
Saving ~40 hours/mo with an all-in-one affiliate management and payouts platform
With Dub’s built-in global payouts solution, Tella can now pay out commissions to their 300+ active affiliates with a single click, saving their team upwards of 40 hours each month.
They no longer need to worry about payout failures, accounting invoices, or tax compliance – Dub handles all of that seamlessly behind the scenes.
Seamlessly onboard users as referral partners with an embedded dashboard
With Dub's whitelabeled referral dashboard feature, Tella was able to embed a branded referral dashboard directly inside their app (tella.tv/settings/referrals).
This made it effortless for users to generate referral links and start sharing Tella without needing to sign up for a third-party platform right away.
To learn more about how the white-labeled referral dashboard works, check out this open-source example app to see it in action:
View example app ↗
The results: 38% increase in partner-driven revenue in 2 months, 2x more partners onboarded
The results speak for themselves: two months after making the switch from Rewardful to Dub, Tella saw a 38% increase in partner-driven revenue.
They also onboarded 2x more affiliates than when they were at Rewardful, thanks to the new embedded referral experience in their application that allowed them to partner with their power users.
Integrating with Dub was effortless, none of the frustrations I’d run into with other affiliate products. It's built with developers in mind, and it shows.
Michiel Westerbeek
Co-founder
Kickstarting the next phase of partner-driven revenue growth with Dub Partners
With Dub’s powerful attribution infrastructure, Tella was able to address the scaling challenges of their growing affiliate program and set themselves up for success as they enter the next phase of their affiliate revenue growth.
Ready to take your affiliate program to the next level? Grow your revenue on autopilot with Dub Partners today.