Analytics endpoints require a Pro plan subscription or higher.

UTM data allows you to analyze the effectiveness of your marketing campaigns by tracking the source, medium, campaign, term, and content parameters.

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UTM source analytics

The top UTM sources by event count.

import { Dub } from "dub";

export const dub = new Dub({
  token: process.env.DUB_API_KEY,
});

const result = await dub.analytics.retrieve({
  event: "clicks",
  groupBy: "utm_sources",
  linkId: "clux0rgak00011...",
  interval: "30d",
});

​
UTM medium analytics

The top UTM mediums by event count.

import { Dub } from "dub";

export const dub = new Dub({
  token: process.env.DUB_API_KEY,
});

const result = await dub.analytics.retrieve({
  event: "clicks",
  groupBy: "utm_mediums",
  linkId: "clux0rgak00011...",
  interval: "30d",
});

​
UTM campaign analytics

The top UTM campaigns by event count.

import { Dub } from "dub";

export const dub = new Dub({
  token: process.env.DUB_API_KEY,
});

const result = await dub.analytics.retrieve({
  event: "clicks",
  groupBy: "utm_campaigns",
  linkId: "clux0rgak00011...",
  interval: "30d",
});

​
UTM term analytics

The top UTM terms by event count.

import { Dub } from "dub";

export const dub = new Dub({
  token: process.env.DUB_API_KEY,
});

const result = await dub.analytics.retrieve({
  event: "clicks",
  groupBy: "utm_terms",
  linkId: "clux0rgak00011...",
  interval: "30d",
});

​
UTM content analytics

The top UTM contents by event count.

import { Dub } from "dub";

export const dub = new Dub({
  token: process.env.DUB_API_KEY,
});

const result = await dub.analytics.retrieve({
  event: "clicks",
  groupBy: "utm_contents",
  linkId: "clux0rgak00011...",
  interval: "30d",
});