> ## Documentation Index
> Fetch the complete documentation index at: https://dub.co/llms.txt
> Use this file to discover all available pages before exploring further.
# Click-based rewards
> Learn how to reward partners for every click they drive to your product.
Click rewards are available on [Business plans and
above](https://dub.co/pricing).
A **click-based reward** (pay-per-click, or CPC) pays partners a fixed amount for every click they drive to your product through their partner links.
Click rewards are the simplest way to get partners paid, since they don't depend on you tracking [leads](/help/article/lead-rewards) or [sales](/help/article/partner-rewards). They work well for top-of-funnel campaigns, content sponsorships, and publishers whose audiences are valuable even before they convert.
## Creating a click reward
In your [group rewards](https://app.dub.co/program/groups/default/rewards) tab, click **Create** next to the **Click reward** type.
When the reward builder is open, set your amount per click, and optionally set your [click reward conditions](#click-reward-conditions).
Once you've configured the reward, you'll see a [reward preview](/help/article/partner-rewards#reward-preview) and [quality score](/help/article/partner-rewards#reward-quality), and be asked to [confirm](/help/article/partner-rewards#confirm-reward-creation) before it goes live.
Dub generates the reward description partners see automatically, but you can customize how it's shown to partners by using the [customize the reward description](/help/article/partner-rewards#custom-reward-descriptions) by clicking the pencil button next to the reward.
You can also describe the reward in plain English using the [AI reward builder](/help/article/partner-rewards#using-the-ai-reward-builder), for example:
* "\$0.50 per click"
* "\$5 cpc for US + EU countries, else \$1 for RoW"
* "\$2 per click from the United States, \$0.25 everywhere else"
## Click reward conditions
Customizing reward conditions is only available on the [Advanced plan and
above](https://dub.co/pricing).
Conditions let you pay a different per-click amount when a click meets certain criteria. Click **Add condition** in the reward builder, and set the reward amount for each condition block.
### Customer attributes
| Attribute | Operators | Description |
| ----------- | -------------------------------------------- | ----------------------------------------------------------------------------- |
| **Country** | `is`, `is not`, `is one of`, `is not one of` | The country the click originated from, based on the visitor's IP geolocation. |
| Operator | Matches when |
| --------------- | --------------------------------------------- |
| `is` | The click's country equals the value |
| `is not` | The click's country is anything but the value |
| `is one of` | The click's country is in the list |
| `is not one of` | The click's country is not in the list |
## Click reward examples
### Flat rate
The simplest setup: every click is worth the same amount, wherever it comes from.
| Condition | Reward |
| ---------- | --------------------- |
| All clicks | Pay `$0.50` per click |
### Geo-tiered CPC
Pay more for traffic from your core markets and less for the rest of the world:
| Condition | Reward |
| ----------------------------------------------------------- | ----------------------- |
| If `Customer` `Country` `is one of` `United States, Canada` | Then pay `$2` per click |
| If `Customer` `Country` `is one of` `Germany, France, UK` | Then pay `$1` per click |
| All other clicks | Pay `$0.25` per click |
### Single-market only
Reward only the traffic you can actually serve, and pay nothing for the rest:
| Condition | Reward |
| -------------------------------------------- | ----------------------- |
| If `Customer` `Country` `is` `United States` | Then pay `$1` per click |
| All other clicks | Pay `$0` per click |