> ## Documentation Index > Fetch the complete documentation index at: https://dub.co/llms.txt > Use this file to discover all available pages before exploring further. # Manual Installation > How to add the Dub Analytics script to your website With Dub Analytics, you can track lead and sale conversions on your website, enabling you to measure the effectiveness of your marketing campaigns. You can add the Dub Analytics script to your website same way you would add Google Analytics script or any other JavaScript code – by adding the Dub Analytics script in the `` section of your HTML file. ```html theme={null} ``` If you're using [Dub Partners](https://dub.co/partners) for affiliate management, you will also need to set up the `data-domains` property to enable [client-side click-tracking](/docs/sdks/client-side/features/click-tracking). ```html theme={null} ``` Read the [client-side click-tracking guide](/docs/sdks/client-side/features/click-tracking) for more information. You can **verify the installation** with the following tests: 1. Open the browser console and type in `_dubAnalytics` – if the script is installed correctly, you should see the `_dubAnalytics` object in the console. 2. Add the `?dub_id=test` query parameter to your website URL and make sure that the `dub_id` cookie is being set in your browser. If both of these checks pass, the script is installed correctly. Otherwise, please make sure: * The analytics script was added to the `` section of the page * If you're using a content delivery network (CDN), make sure to purge any cached content ## Concepts You can pass the following props to the Dub Analytics script to customize its behavior: The base URL for the Dub API. This is useful for [setting up reverse proxies](/docs/sdks/client-side/features/reverse-proxy-support) to avoid adblockers. The attribution model to use for the analytics event. The following attribution models are available: * `first-click`: The first click model gives all the credit to the first touchpoint in the customer journey. * `last-click`: The last click model gives all the credit to the last touchpoint in the customer journey. Custom properties to pass to the cookie. Refer to [MDN's Set-Cookie documentation](https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers/Set-Cookie) for all available options. Specifies the value for the `Domain` Set-Cookie attribute. This is useful for cross-domain tracking. Example: `.example.com` Specifies the `Date` object to be the value for the `Expires` Set-Cookie attribute. Example: `new Date('2024-12-31')` Specifies the number (in days) to be the value for the `Expires` Set-Cookie attribute. For example, to set the cookie window to 60 days (instead of the default 90 days), you can add the following to your script: ```html theme={null} ``` Specifies the value for the `Path` Set-Cookie attribute. By default, the path is considered the "default path". Example: `/` Configure the domains that Dub will track. The following properties are available: The Dub custom domain for [referral program client-side click tracking](http://d.to/clicks/refer) (previously `data-short-domain`). Example: `refer.dub.co` The Dub short domain for tracking site visits. Example: `site.dub.co` An array of domains for cross-domain tracking. When configured, the existing `dub_id` cookie will be automatically appended to all outbound links targeting these domains to enable cross-domain tracking across different applications. Example: `"dub.sh, git.new"` An array of query parameters to listen to for client-side click-tracking (e.g. `?via=abc123`).